Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
A research method used to determine how desirable a product or feature is to potential users.
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.