Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
180 topics found for
“usability improvement”
Frontstage
The parts of a service or product that are visible to and interact with the user, as opposed to the backstage operations.
Infomediary
An intermediary that gathers and provides information to users, typically in an online context.
Occam’s Razor
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Co-Design
A collaborative process specific to the design phase that involves stakeholders, including users, in the refinement of user-centered design solutions.
Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.
Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.