Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
65 topics found for
“usability insights”
Design Validation
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Change Blindness
A phenomenon where users fail to notice significant changes in their visual field.
Neurodesign
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.