System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
65 topics found for
“usability insights”
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Adaptive Control of Thought
A cognitive architecture model that explains how humans can learn and adapt to new tasks.