Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A usability testing method where participants verbalize their thoughts while interacting with a product.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A usability evaluation method where evaluators walk through tasks to identify potential user difficulties.
A research method used to determine how desirable a product or feature is to potential users.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.