Adaptive Control of Thought
A cognitive architecture model that explains how humans can learn and adapt to new tasks.
20 topics found for
“user acquisition”
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Lead Conversion
The process of turning a lead into a customer.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Lead Conversion Rate
The percentage of leads that convert into customers.