Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Providing clear, concise, and relevant navigation options to help users find what they need quickly.
A testing method where the internal structure of the system is not known to the tester, focusing solely on input and output.
Voice User Interface (VUI) is a system that allows users to interact with a device or software using voice commands.
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.