Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
The process of collecting and documenting the needs and expectations of stakeholders for a new or modified product or system.
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
A principle stating that users spend most of their time on other websites and prefer your site to work the same way as all the other sites they already know.
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
A usability testing method where participants verbalize their thoughts while interacting with a product.
The tendency to overestimate the duration or intensity of the emotional impact of future events.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.