Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
A system where outputs are fed back into the process as inputs, allowing for continuous improvement based on user responses.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.