Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
270 topics found for
“user alignment”
JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
Pre-Selected Options
A dark pattern where options that benefit the service provider are pre-selected for the user.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Seven Stages of Action
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
Perceptual Set
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.