Naturalistic Observation
A research method that involves observing subjects in their natural environment.
A research method that involves observing subjects in their natural environment.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
A cognitive bias where people favor members of their own group over those in other groups.
Detailed descriptions of a product's features, functionality, and technical requirements, used to guide development and ensure all stakeholders are aligned.
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
A strategic plan that outlines the goals, milestones, and steps needed to deliver a product that achieves desired outcomes incrementally, providing a clear path forward.