Anthropomorphism
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
A cognitive bias where people remember scenes as being more expansive than they actually were.
A type of sensory memory that briefly holds visual information for a fraction of a second.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
The ability of an object to stand out and attract attention within its environment.
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions.
A Japanese term for "mistake-proofing," referring to any mechanism or process that helps prevent errors by design.
A framework that incorporates privacy considerations into the design and development of products and services from the outset.
The quality of being uniform and coherent across different elements and touchpoints in design.