EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
1181 topics found for
“user alignment”
Executive Function
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
Design Leadership
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
LATCH Model
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information.
Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.