Affordance
The perceived and actual properties of an object that determine how it could be used.
The perceived and actual properties of an object that determine how it could be used.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
The principle that ensures user interface elements maintain their size and proportion across different screen densities.
The process of creating and developing new products, focusing on form, function, usability, and aesthetics to meet user needs.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.