Impact Mapping
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation.
Providing clear, concise, and relevant navigation options to help users find what they need quickly.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
The process of identifying user needs and market opportunities to inform the development of new products or features.