Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
The condition in which two or more versions of a product or system offer the same features and functionalities, ensuring consistency and uniformity across different platforms or updates.
The worth of something based on its ability to help achieve a desired end or goal.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
The study of how humans interact with systems and products, focusing on improving usability and performance.
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
The psychological phenomenon where people prefer options that are not too extreme, but just right.