Roach Motel
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
73 topics found for
“user attention”
Friction
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
Usability Risk
The risk that users will find the product difficult or confusing to use, preventing them from effectively utilizing its features.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
Principle of Scale
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.