Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
468 topics found for
“user behavior”
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.