Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
468 topics found for
“user behavior”
System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
FAR
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Information Hierarchy
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Confirming Subscription
A dark pattern where users are tricked into confirming a subscription through misleading language or design.