Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.
468 topics found for
“user behavior”
Neurodesign
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
Gambler’s Fallacy
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
Positivity Effect
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Less Is Better Effect
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
Right Rail Blindness
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.