Principle of Scale
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
A dark pattern where availability is falsely limited to pressure users into making a purchase.
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.