Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
The tendency to give more weight to negative experiences or information than positive ones.
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.