Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
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“user behavior”
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
Illusion of Validity
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Phenomenology
The study of structures of consciousness as experienced from the first-person point of view.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.