Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
468 topics found for
“user behavior”
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.