Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
468 topics found for
“user behavior”
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Democratization
The process of making tools, methods, and knowledge accessible to a broader range of people within an organization or community, allowing non-specialists to participate and contribute meaningfully.
Open Rate
The percentage of email recipients who open a given email.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Flexibility-Usability Tradeoff
A principle stating that as the flexibility of a system increases, its usability often decreases, and vice versa.