Linear Regression
A statistical method that models the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.
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“user behavior”
Lead Conversion Rate
The percentage of leads that convert into customers.
Lead Conversion
The process of turning a lead into a customer.
Inflection Point
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
Similar To Me Bias
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
Reflexion
The process of self-examination and adaptation in AI systems, where models evaluate and improve their own outputs or behaviors based on feedback.
Funnel Velocity
The speed at which leads move through the sales funnel.
Train/Test
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.