Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
The design of environments in which people make decisions, influencing their choices and behaviors.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.