Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
468 topics found for
“user behavior”
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
Usability
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
Scent Trail
The path or sequence of actions users follow based on information scent to find their desired information.
IxD
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.