Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
468 topics found for
“user behavior”
Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
Usability
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Scent Trail
The path or sequence of actions users follow based on information scent to find their desired information.
IxD
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.