HCD
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
468 topics found for
“user behavior”
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Illusion of Control
The tendency for people to overestimate their ability to control events.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.