Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
128 topics found for
“user behavior analysis”
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
HEART Framework
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.
Histogram
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals.
Right Rail Blindness
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.