Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
128 topics found for
“user behavior analysis”
Normal Data Distribution
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.