Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
128 topics found for
“user behavior analysis”
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.