Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
128 topics found for
“user behavior analysis”
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Digital Phenotyping
The use of data from digital devices to measure and understand individual behavior and health patterns.
Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
Social Theory
The study of social relationships, structures, and processes.
Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Decision Tree
A tree-like model of decisions and their possible consequences, used in data mining and machine learning for both classification and regression tasks.