User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
158 topics found for
“user behavior data”
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Data Distribution
The spread and pattern of data values in a dataset, often visualized through graphs or statistical measures.
Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.