Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.