Matched Pairs Design
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
A role that involves overseeing the development and improvement of technical products, ensuring they meet user needs and business goals.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
The process of turning potential customers into paying customers, often measured by the conversion rate.
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.