Restraint Bias
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
The tendency to give more weight to negative experiences or information than positive ones.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
An iterative design process that focuses on the users and their needs at every phase of the design process.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
The study of how psychological influences affect financial behaviors and decision-making.