Data Science
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
The study of the interplay between individuals and their surroundings, including built environments and natural settings.
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.