Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
294 topics found for
“user behavior improvement”
Scent Trail
The path or sequence of actions users follow based on information scent to find their desired information.
IxD
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.