Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
294 topics found for
“user behavior improvement”
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.