Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
294 topics found for
“user behavior improvement”
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
Overconfidence Effect
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy.
Ego States
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Commitment Device
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".