Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
215 topics found for
“user behavior influence”
Crowding Out Effect
The phenomenon where external incentives diminish intrinsic motivation, leading to reduced performance or engagement.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.