Illusion of Control
The tendency for people to overestimate their ability to control events.
The tendency for people to overestimate their ability to control events.
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
The value or satisfaction derived from a decision, influencing the choices people make.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A cognitive bias where individuals' expectations influence their perceptions and judgments.
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.