Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
247 topics found for
“user behavior insights”
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Behavioral Audit
A systematic evaluation of behaviors within an organization or process to identify areas for improvement and ensure alignment with goals.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.