Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
247 topics found for
“user behavior insights”
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
Data Science
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
Wizard of Oz Testing
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.
Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.