Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
247 topics found for
“user behavior insights”
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Predictive Analytics
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Pattern Recognition
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Learning Theory
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.