ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
247 topics found for
“user behavior insights”
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Game Theory
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Open Rate
The percentage of email recipients who open a given email.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.