Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
247 topics found for
“user behavior insights”
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Extinction Burst
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.