Restraint Bias
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
The tendency to give more weight to negative experiences or information than positive ones.
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.