EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
247 topics found for
“user behavior insights”
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Usability
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.